All of these are psychographic segmentation variables except which?
A) lifestyle
B) needs
C) income
D) PRIZM
E) personality

Name: All of these are psychographic segmentation variables except which? A) lifestyle B) needs C) income D) PRIZM E) personality
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Income is a demographic variable, not a psychographic one. Psychographic segmentation focuses on lifestyle, needs, and personality. PRIZM is a tool used for psychographic segmentation.

All of These Are Psychographic Segmentation Variables Except Which