The Claritas PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines ________ with a geographic component.
A) situational segmentation
B) socioeconomic segmentation
C) demographic segmentation
D) psychographic segmentation
E) behavioral segmentation

Question

Quizplus · Accepted Answer

Claritas PRIZM lifestyle segmentation combines psychographic segmentation, which involves understanding consumer lifestyles, interests, and attitudes, with geographic data to group people who are likely to exhibit similar behaviors and preferences.

The Claritas PRIZM Lifestyle Segmentation Is Based on the Belief