Retail store type and usage rate are both variables used to employ ________ segmentation.
A) geographic
B) demographic
C) loyalty
D) psychographic
E) behavioral
Correct Answer:
Verified
Q80: There are five steps involved in segmenting
Q81: Which of the following statements regarding segmentation
Q82: Segmentation based on some subjective mental or
Q83: Segmentation based on some observable actions or
Q84: Segmentation based on what product features are
Q86: Behavioral segmentation may be based on
A) lifestyles
Q87: All of these are psychographic segmentation variables
Q88: Which of the following is a consumer
Q89: The Claritas PRIZM lifestyle segmentation is based
Q90: Which of the following statements demonstrate the
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