The primary responsibility of order takers is to
A) "preach" the benefits of a new product or service to a customer rather than close the sale.
B) build market share in a sales territory.
C) convince a customer from a competitor to switch to the firm's product or brand.
D) preserve ongoing relationships with existing customers and maintain sales.
E) create a sense of goodwill not only to the brand but also to the entire product mix of the firm.

Question

Quizplus · Accepted Answer

Order takers focus on maintaining relationships with existing customers and ensuring continued sales, rather than actively seeking new customers or aggressively promoting new products.

The Primary Responsibility of Order Takers Is to