Question 1

Frequently used Facebook measures include ________ (the number of people who have opted in to a brand's messages at a given time) and ________ (if someone visits five times in one day, he or she is counted once).

Accepted Answer

"Fans" refers to the number of people who have opted in to a brand's messages, while "unique visitors" refers to counting a person only once regardless of how many times they visit in a day.

Question 2

In using ________, brand managers can post images of their company's products on their board in hopes that they will be shared on other themed boards, or that users will follow the links back to their websites.

Accepted Answer

Pinterest is a platform where users can post and share images on boards, making it ideal for brand managers to showcase products and drive traffic to their websites.

Question 3

As a performance measure for social networks, the total number of people who connect with a post (for example, "like" or make a comment) divided by the total number of people seeing the post is the

Accepted Answer

The interaction rate measures the level of engagement with a post by dividing the number of interactions (likes, comments) by the total number of people who have seen the post.

Question 4

Which of the following firms sponsored the LeBronJames.com Half-Court Hero promotion, which consisted of an opportunity to go to Miami for a chance to win $75,000?

Accepted Answer

Carmex sponsored the LeBronJames.com Half-Court Hero promotion.

Question 5

Smart systems are

Accepted Answer

Smart systems are defined as technology- and data-based networks that can sense changes in the environment and trigger appropriate actions, making option A the correct choice.

Question 6

As a performance measure for social networks, the percentage of recipients who have clicked on a link on the page to visit a specific site is the

Accepted Answer

The click-through rate (CTR) measures the percentage of recipients who click on a link to visit a specific site, commonly used in digital marketing and social media analytics.

Question 7

As a performance measure for social networks, the number of page views divided by visitors in a given time period is referred to as

Accepted Answer

The average page views per visitor is calculated by dividing the total number of page views by the number of visitors in a given time period.

Question 8

All of these are social media performance measures exceptwhich?

Accepted Answer

"Click per fan" is not a standard social media performance measure, whereas the others are commonly used metrics to evaluate the effectiveness of social media campaigns.

Question 9

Performance measures for social media are

Accepted Answer

The answer of Performance measures for social media are
...

Question 10

The number of times a Facebook page is loaded in a given time period is referred to as

Accepted Answer

Page views refer to the number of times a webpage is loaded or viewed in a given time period.

Question 11

Pinterest is

Accepted Answer

Pinterest is a virtual pinboard and content-sharing social network where users can share images of their favorite things.

Question 12

As a performance measure for social networks, the click-through rate is

Accepted Answer

Click-through rate (CTR) measures the percentage of people who click on a specific link out of the total number of people who view a page, email, or advertisement.

Question 13

A fan source is

Accepted Answer

A fan source refers to the origin of a social network following, with fans acquired through personal connections (friends) being considered more valuable than those obtained through advertisements.

Question 14

In terms of performance measures important to marketing managers, unique visitors are

Accepted Answer

Unique visitors refer to the total number of different individuals who visit a website or page within a specified time frame, which is important for understanding the reach and audience size.

Question 15

As a performance measure for social networks, share of voice is

Accepted Answer

Share of voice measures a brand's percentage of all the online social media chatter related to a product category or topic, indicating its presence and influence in the conversation.

Question 16

Technology- and data-based networks that trigger actions by sensing changes in the real or digital world are known as

Accepted Answer

Smart systems are technology- and data-based networks that can sense changes in the real or digital world and trigger actions accordingly.

Question 17

The performance measure for social networks known as average page views per visitor is the number of

Accepted Answer

Average page views per visitor is calculated by dividing the total number of page views by the number of visitors in a given time period.

Question 18

After Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to

Accepted Answer

The answer of After Michael Drysch made his phenomenal hook...

Question 19

Where a social network following comes from-with fans coming from a friend being more valuable than those coming from an ad-is referred to as a

Accepted Answer

The term "fan source" refers to the origin of a social network following, distinguishing between followers gained through different means, such as friends or advertisements.

Question 20

As a performance measure for social networks, the interaction rate is

Accepted Answer

The interaction rate measures how many people engage with a post (likes, comments, shares) relative to the total number of people who see it.

Quiz 20: Personal Selling and Sales Management

Frequently used Facebook measures include (the number of people who have opted in to a brand's messages at a given time) and (if someone visits five times in one day, he or she is counted once) .

In using ________, brand managers can post images of their company's products on their board in hopes that they will be shared on other themed boards, or that users will follow the links back to their websites.

As a performance measure for social networks, the total number of people who connect with a post (for example, "like" or make a comment) divided by the total number of people seeing the post is the

Which of the following firms sponsored the LeBronJames.com Half-Court Hero promotion, which consisted of an opportunity to go to Miami for a chance to win $75,000?

Smart systems are

As a performance measure for social networks, the percentage of recipients who have clicked on a link on the page to visit a specific site is the

As a performance measure for social networks, the number of page views divided by visitors in a given time period is referred to as

All of these are social media performance measures exceptwhich?

Performance measures for social media are

The number of times a Facebook page is loaded in a given time period is referred to as

Pinterest is

As a performance measure for social networks, the click-through rate is

A fan source is

In terms of performance measures important to marketing managers, unique visitors are

As a performance measure for social networks, share of voice is

Technology- and data-based networks that trigger actions by sensing changes in the real or digital world are known as

The performance measure for social networks known as average page views per visitor is the number of

After Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to

Where a social network following comes from-with fans coming from a friend being more valuable than those coming from an ad-is referred to as a

As a performance measure for social networks, the interaction rate is

Quiz 20: Personal Selling and Sales Management

Frequently used Facebook measures include ________ (the number of people who have opted in to a brand's messages at a given time) and ________ (if someone visits five times in one day, he or she is counted once) .

In using ________, brand managers can post images of their company's products on their board in hopes that they will be shared on other themed boards, or that users will follow the links back to their websites.

As a performance measure for social networks, the total number of people who connect with a post (for example, "like" or make a comment) divided by the total number of people seeing the post is the

Which of the following firms sponsored the LeBronJames.com Half-Court Hero promotion, which consisted of an opportunity to go to Miami for a chance to win $75,000?

Smart systems are

As a performance measure for social networks, the percentage of recipients who have clicked on a link on the page to visit a specific site is the

As a performance measure for social networks, the number of page views divided by visitors in a given time period is referred to as

All of these are social media performance measures exceptwhich?

Performance measures for social media are

The number of times a Facebook page is loaded in a given time period is referred to as

Pinterest is

As a performance measure for social networks, the click-through rate is

A fan source is

In terms of performance measures important to marketing managers, unique visitors are

As a performance measure for social networks, share of voice is

Technology- and data-based networks that trigger actions by sensing changes in the real or digital world are known as

The performance measure for social networks known as average page views per visitor is the number of

After Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to

Where a social network following comes from-with fans coming from a friend being more valuable than those coming from an ad-is referred to as a

As a performance measure for social networks, the interaction rate is

Frequently used Facebook measures include (the number of people who have opted in to a brand's messages at a given time) and (if someone visits five times in one day, he or she is counted once) .