Suppose L. L. Bean, a catalog retailer, has set a goal to reduce merchandise returns by 20 percent for the holiday season. The firm would most likely have set ________ goal.
A) a profit
B) a customer satisfaction
C) a market share
D) an employee welfare
E) a social responsibility

Question

Quizplus · Accepted Answer

Reducing merchandise returns is directly related to improving customer satisfaction, as it indicates that customers are more satisfied with their purchases and less likely to return them.

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