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Toyota Had Some Difficulty Recovering from a Recall Crisis Several

Question 123

Multiple Choice

Toyota had some difficulty recovering from a recall crisis several years ago when it was forced to recall about 6 million vehicles due to a variety of problems, most notably one with the accelerator pedal. To "polish" its brand, it implemented stricter ________ goals to improve the safety and reliability of its vehicles.


A) profit
B) sales revenue
C) customer satisfaction
D) quality
E) employee welfare

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