Lands' End, an American apparel and outerwear firm, ships each order within 48 hours and its guarantee is said to be the best in the world, as exemplified by its tagline "Guaranteed Period." These marketing actions by Lands' End most likely reflect its ________ goals.
A) profit
B) market share
C) employee welfare
D) social responsibility
E) customer satisfaction

Question

Quizplus · Accepted Answer

Lands' End's focus on quick shipping and a strong guarantee indicates a priority on ensuring customer satisfaction, as these actions are designed to enhance the customer experience and build trust.

Lands' End, an American Apparel and Outerwear Firm, Ships Each