If Dr. Pepper Snapple Group plans to grow its proportion of the flavors segment of the carbonated soft drink industry to 45 percent, it has set ________ goal.
A) a sales proportionality
B) a company sales
C) an industry potential
D) a contribution margin
E) a market share

Question

Quizplus · Accepted Answer

The goal to grow its proportion of the flavors segment to 45 percent is a market share goal, as it refers to the company's share of the total market sales in that segment.

If Dr Pepper Snapple Group Plans to Grow Its Proportion of of the Flavors