In which phase of the strategic marketing process does a firm obtain resources, design the marketing organization, define tasks and deadlines, and execute the marketing program?
A) Planning phase
B) Implementation phase
C) Evaluation phase
D) Strategic phase
E) Tactics phase

Question

Quizplus · Accepted Answer

The implementation phase involves obtaining resources, designing the marketing organization, defining tasks and deadlines, and executing the marketing program.

In Which Phase of the Strategic Marketing Process Does a Firm