All of the following are components of the implementation phase of the strategic marketing process except which?
A) Defining precise tasks, responsibilities, and deadlines
B) Executing the marketing program
C) Designing the marketing organization
D) Conducting R and D
E) Obtaining resources

Question

Quizplus · Accepted Answer

Conducting R and D is not typically part of the implementation phase of the strategic marketing process; it is more related to product development and innovation activities.

All of the Following Are Components of the Implementation Phase