The most sophisticated form of pretest is the
A) portfolio test.
B) sales test.
C) attitude test.
D) theater test.
E) jury test.

Name: The most sophisticated form of pretest is the A) portfolio test. B) sales test. C) attitude test. D) theater test. E) jury test.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The theater test is considered the most sophisticated form of pretest as it involves showing advertisements to a target audience in a controlled environment, such as a theater, and gathering feedback on their reactions and attitudes.

The Most Sophisticated Form of Pretest Is the