Showing ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was, takes place during
A) focus groups.
B) portfolio tests.
C) jury tests.
D) theater tests.
E) performance tests.

Question

Quizplus · Accepted Answer

Jury tests involve showing ad copy to a panel of consumers who then rate the ad on various aspects such as likability, attention, and attractiveness.

Showing Ad Copy to a Panel of Consumers and Having