A flighting schedule combined with a steady schedule because of increases in demand, heavy periods of promotion, or introduction of a new product is referred to as
A) a continuous schedule.
B) a phased schedule.
C) a pulse schedule.
D) a turnover schedule.
E) an intermittent schedule.

Question

Quizplus · Accepted Answer

A pulse schedule combines continuous advertising with flighting during peak times to accommodate increased demand or promotional activities.

A Flighting Schedule Combined with a Steady Schedule Because of Increases