A basic approach to scheduling when seasonal factors are unimportant and advertising is run at a constant or steady schedule through the year is referred to as a
A) continuous schedule.
B) flighting schedule.
C) pulse schedule.
D) phased schedule.
E) constant schedule.

Question

Quizplus · Accepted Answer

A continuous schedule is used when seasonal factors are unimportant, and advertising is run at a constant or steady rate throughout the year.

A Basic Approach to Scheduling When Seasonal Factors Are Unimportant