A basic approach to scheduling in which periods of advertising are scheduled between periods of no advertising to reflect seasonal demand is referred to as a ________ schedule.
A) steady
B) flighting
C) dripping
D) pulsing
E) burst

Question

Quizplus · Accepted Answer

Flighting schedule involves alternating periods of advertising with periods of no advertising, often to align with seasonal demand fluctuations.

A Basic Approach to Scheduling in Which Periods of Advertising