Which of these statements regarding transit advertising is most accurate?
A) The growth in mass transit is declining in major cities.
B) In heavy travel times, when audiences are the largest, transit advertising is not conducive to reading advertising copy.
C) Selectivity in transit advertising is unavailable to advertisers that want to buy space by neighborhood or bus route.
D) Transit advertising is creating safety hazards as people are busy reading the copy and not paying attention while driving.
E) Transit advertising is a form of indoor advertising in stadiums, arenas, etc.

Question

Quizplus · Accepted Answer

Transit advertising is often placed in locations where people are moving quickly, such as on buses or trains, making it difficult for them to read detailed advertising copy during heavy travel times.

Which of These Statements Regarding Transit Advertising Is Most Accurate