In terms of scheduling advertising, the speed with which buyers fail to recall a brand if advertising is not seen is referred to as
A) buyer turnover.
B) the frequency rate.
C) the brand awareness rate.
D) the forgetting rate.
E) the recall dissipation rate.

Question

Quizplus · Accepted Answer

The forgetting rate refers to the speed at which consumers forget or fail to recall a brand when they are not exposed to its advertising.

In Terms of Scheduling Advertising, the Speed with Which Buyers