Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose are referred to as
A) jury testing.
B) tracking tests.
C) exposure testing.
D) posttesting.
E) pretesting.

Question

Quizplus · Accepted Answer

Posttesting is conducted after an advertisement has been shown to the target audience to evaluate its effectiveness and determine if it achieved its intended objectives.

Tests Conducted After an Advertisement Has Been Shown to the Target