Advertising agencies that specialize in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media (media agencies), or providing Internet services (Internet agencies), are referred to as
A) full-service agencies.
B) in-house agencies.
C) modified-service agencies.
D) functional agencies.
E) limited-service agencies.

Question

Quizplus · Accepted Answer

Limited-service agencies specialize in one aspect of the advertising process, such as creative services, media buying, or Internet services.

Advertising Agencies That Specialize in One Aspect of the Advertising