When a company uses ________, it is using its own advertising staff to provide the promotional services needed by the company.
A) an intra-firm agency
B) a promotion department
C) an in-house agency
D) a full-service agency
E) a limited-service agency
Correct Answer:
Verified
Q191: Tests conducted after an advertisement has been
Q192: Because advertising is expensive, marketers want to
Q193: Advertising agencies that specialize in one aspect
Q194: Though the most common form of compensation
Q195: Tests conducted before an advertisement is placed
Q197: In a _, the test ad is
Q198: A limited-service agency
A) provides the most complete
Q199: Pulse scheduling would most likely be used
Q200: A test where consumers are invited to
Q201: The Starch test is an example of
A)
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