The Starch test is an example of
A) a sales test.
B) an unaided recall test.
C) an aided recall test.
D) an inquiry test.
E) a concept test.

Name: The Starch test is an example of A) a sales test. B) an unaided recall test. C) an aided recall test. D) an inquiry test. E) a concept test.
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Question

Quizplus · Accepted Answer

The Starch test is an aided recall test used to measure the effectiveness of advertisements by determining how well respondents remember seeing or reading an ad.

The Starch Test Is an Example of