Posttests that involve studies such as controlled experiments (e.g., using radio ads in one market and newspaper ads in another and comparing the results) and consumer purchase tests (measuring retail sales that result from a given advertising campaign) are examples of
A) aided recall tests.
B) unaided recall tests.
C) attitude tests.
D) sales tests.
E) inquiry tests.

Question

Quizplus · Accepted Answer

Sales tests measure the effectiveness of advertising by evaluating the actual sales generated from the campaign, such as comparing sales in different markets with different advertising strategies.

Posttests That Involve Studies Such as Controlled Experiments (E