The Starch test uses ________ to determine the percentages of those who remember seeing a specific magazine ad, who saw or read any part of the ad identifying the product or brand, who read any part of the ad's copy, and who read at least half of the ad.
A) an attitude test
B) a prompted response test
C) an aided recall test
D) an inquiry test
E) a concept test

Question

Quizplus · Accepted Answer

The Starch test is a type of aided recall test used in advertising to measure the effectiveness of print ads by determining how well consumers remember seeing the ad and engaging with its content.

The Starch Test Uses ________ to Determine the Percentages of Those