Directed to ultimate consumers, consumer-oriented sales promotions are sales tools used to support a company's
A) advertising and public relations.
B) advertising and personal selling.
C) personal selling and public relations.
D) personal selling and direct marketing.
E) advertising and direct marketing.

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotions are designed to support advertising and personal selling by encouraging consumers to purchase or try a product, thereby enhancing the effectiveness of these promotional strategies.

Directed to Ultimate Consumers, Consumer-Oriented Sales Promotions Are Sales Tools