A test where consumers are invited to view new television shows or movies in which test commercials are also shown is called
A) a sales test.
B) a jury test.
C) a theater test.
D) an attitude test.
E) a portfolio test.

Question

Quizplus · Accepted Answer

A theater test involves inviting consumers to watch new television shows or movies in a theater setting where test commercials are also shown to gauge their reactions.

A Test Where Consumers Are Invited to View New Television