Tom Cruise wore Bausch and Lomb's Ray-Ban sunglasses in the movie Risky Business, and sales skyrocketed. The appearance of the sunglasses in the film is an example of
A) product continuity.
B) subsidized advertising.
C) subliminal direction.
D) showrooming.
E) product placement.

Question

Quizplus · Accepted Answer

The appearance of the sunglasses in the film is an example of product placement, where a brand's product is featured prominently in a movie or TV show to increase its visibility and sales.

Tom Cruise Wore Bausch and Lomb's Ray-Ban Sunglasses in the Movie