The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video game, or a commercial for another product is referred to as
A) co-branding.
B) a subliminal tie-in.
C) product placement.
D) a partnership promotion.
E) product parallelism.

Question

Quizplus · Accepted Answer

Product placement is the practice of integrating a brand-name product into entertainment media, such as movies or TV shows, to promote the product subtly.

The Consumer Sales Promotion That Involves the Use of a Brand-Name