While reading the newspaper, Jordan noticed an advertisement containing a coupon from Bayer that is redeemable only at Target stores. This ad is an example of
A) co-branding.
B) a finance allowance.
C) cooperative advertising.
D) a merchandise allowance.
E) specialty advertising.

Question

Quizplus · Accepted Answer

Cooperative advertising is when a manufacturer and a retailer share the cost of advertising, which is what is happening with Bayer's coupon being redeemable only at Target stores.

While Reading the Newspaper, Jordan Noticed an Advertisement Containing a Coupon