In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?
A) specialty product
B) convenience product
C) shopping product
D) unsought product
E) discretionary product

Question

Quizplus · Accepted Answer

Specialty products are those for which consumers show a strong preference and are willing to make a special effort to purchase. These products often stress status and brand uniqueness.

In Terms of Promotion, Which of the Following Consumer Product