Figure 10-1
-According to Figure 10-1 above, column A would represent which type of product?
A) shopping products
B) convenience products
C) specialty products
D) prestige products
E) unsought products

Question

Figure 10-1
-According to Figure 10-1 above, column A would represent which type of product?
A) shopping products 
B) convenience products 
C) specialty products 
D) prestige products 
E) unsought products

Quizplus · Accepted Answer

Specialty products are products that have unique characteristics and for which buyers are willing to make a special effort to buy. Column A represents products that are not frequently purchased and require special effort to buy, which is consistent with the definition of specialty products.

Figure 10-1 -According to Figure 10-1 Above, Column a Would Represent Which