With respect to promotion, which of the following strategies would most likely be used for unsought products?
A) offering consumer and trade sales promotions
B) establishing the uniqueness and status of the brand
C) generating awareness
D) differentiating the brand from competitive brands
E) stressing price and availability in advertising

Question

Quizplus · Accepted Answer

Unsought products are those that consumers do not actively seek out, so generating awareness is crucial to make consumers aware of the product's existence and potential benefits.

With Respect to Promotion, Which of the Following Strategies Would