Question 1

is defined as the official layout of the planned marketing research activity for management. It describes the research problem, the approach, the research design, data collection methods, data analysis methods, and reporting methods.

Accepted Answer

The marketing research proposal is the document that outlines the planned marketing research activity, including the research problem, approach, design, data collection, analysis, and reporting methods.

Question 2

Identifying alternative courses of action and establishing priorities for further research are purposes for which exploratory research is used.

Accepted Answer

Exploratory research is used to investigate a problem or opportunity to generate ideas and insights. It is often used to identify alternative courses of action and establish priorities for further research.

Question 3

The objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding (Table 3.2 in the text).

Accepted Answer

The objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding. This is stated in Table 3.2 in the text.

Question 4

Research designs may be broadly classified as or (Figure 3.1 in the text).

Accepted Answer

Research designs are broadly classified into exploratory and conclusive designs. Exploratory research is used to explore a problem or situation, while conclusive research is used to provide information that helps in decision-making.

Question 5

In single cross- sectional designs, there are two or more samples of respondents, and information from each sample is obtained only once.

Accepted Answer

The answer of In single cross- sectional designs, there are...

Question 6

Exploratory research is used in cases when you must define the problem more precisely, identify relevant courses of action, or gain additional insights before an approach can be developed.

Accepted Answer

Exploratory research is used to gather preliminary information and identify potential problems, issues or opportunities. It is often conducted in situations where the researcher has limited knowledge or information about the subject matter at hand. The goal of this type of research is to generate insights and hypotheses that can be further explored through additional research.

Question 7

A major difference between exploratory and descriptive research is that exploratory research is characterized by the prior formulation of specific hypotheses.

Accepted Answer

The statement is false as exploratory research is characterized by the absence or vague formulation of specific hypotheses. Descriptive research, on the other hand, aims to describe and summarize existing data, which may be collected through exploratory research methods.

Question 8

Longitudinal data enable researchers to examine changes in the behavior of individual units and to link behavioral changes to marketing variables, such as changes in advertising, packaging, pricing, and distribution.

Accepted Answer

This statement is true as longitudinal data allows researchers to study changes in behavior over time and how they relate to changes in marketing variables.

Question 9

is a cross- sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once.

Accepted Answer

A single cross-sectional design involves collecting data from one sample of respondents from the target population at one point in time.

Question 10

The error that arises from the respondent's unwillingness to provide accurate information is . Respondents may intentionally misreport their answers because of a desire to provide socially acceptable answers, avoid embarrassment, or please the interviewer.

Accepted Answer

Unwillingness error occurs when respondents intentionally provide inaccurate information due to reasons like social desirability, embarrassment, or wanting to please the interviewer.

Question 11

Random sampling error has been found to be the major contributor to total error, whereas non- sampling error is relatively small in magnitude.

Accepted Answer

Non-sampling error can often be a significant source of total error in surveys and research, potentially even larger than sampling error, as it encompasses all other errors in the data collection process not related to the sample size, including measurement errors, processing errors, and coverage errors.

Question 12

There are three main types of research designs employed in marketing research: exploratory, descriptive, and conclusive.

Accepted Answer

The answer of There are three main types of research...

Question 13

is the error due to the particular sample selected being an imperfect representation of the population of interest. It may be defined as the variation between the true mean value for the sample and the true mean value of the population.

Accepted Answer

Random sampling error is specifically related to the variation between the true mean value for the sample and the true mean value of the population. Non-response error, non-sampling error, and response error are not directly related to the representativeness of the sample.

Question 14

The objective of conclusive research is to test specific results and examine specific relationships.

Accepted Answer

The answer of The objective of conclusive research is to...

Question 15

is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.

Accepted Answer

Total error refers to the overall difference between the true population mean and the observed mean in a study, encompassing all types of errors including measurement, sampling, and others.

Question 16

Cross- sectional designs involve the collection of information from any given sample of population elements only once.

Accepted Answer

Cross-sectional designs are often used in survey research where data is collected at one point in time from a representative sample of a population. This is in contrast to longitudinal designs where data is collected multiple times from the same sample over a period of time.

Question 17

Specifying the measurement and scaling procedures is one of the components involved in research design.

Accepted Answer

Specifying the measurement and scaling procedures is indeed one of the components involved in research design. It helps to ensure that the data collected is reliable and valid.

Question 18

Which data collection method is used in causal research?

Accepted Answer

Experiments are used in causal research to determine cause-and-effect relationships by manipulating variables and observing the effects.

Question 19

Ahmad and the team working on the Alexandria Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires. What type of research are they conducting?

Accepted Answer

The answer of Ahmad and the team working on the...

Question 20

According to the text, the combination of research designs employed depends on the nature of the results desired.

Accepted Answer

The answer of According to the text, the combination of...

Quiz 3: Research Design