Which of the following statements is (are)true concerning big firms?
A)Many firms maintain in-house marketing research departments.
B)The marketing research department's place in the organizational structure may vary considerably.
C)Firms with in-house research departments never use external research suppliers.
D)Both A and B are correct.

Question

Quizplus · Accepted Answer

Many big firms maintain their own in-house marketing research departments, but the place of the marketing research department in the organizational structure may vary from company to company. Additionally, some firms may also use external research suppliers in addition to in-house research teams.

Which of the Following Statements Is (Are)true Concerning Big Firms