Mass customization can be:
A) A way to keep satisfied, loyal, long- term customers
B) The ultimate form of customer differentiation
C) A way to use technology to look at the customer as a "segment of many"
D) Both A & B
E) All of the above
Correct Answer:
Verified
Q24: "Dinks" and "Ecoboomers" are examples of:
A) Eclectographic
Q25: _segments are based on the benefits that
Q26: Consumer behaviorists often categorize buyers by which
Q27: What or who does segmentation start with?
A)
Q28: RFM stands for _.
A) Recency, frequency and
Q30: When the U.S. federal government defines large
Q31: _segmentation is a broad umbrella that covers
Q32: The three strategies for selecting target markets
Q33: A(n)_ market strategy is when a firm
Q34: The purpose of differentiation is to:
A) Have
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