"Dinks" and "Ecoboomers" are examples of:
A) Eclectographic market segments
B) Geographic market segments
C) Psychographic market segments
D) Demographic market segments
Correct Answer:
Verified
Q19: The psychographic segments are based on activities,
Q20: In marketing, segmentation always precedes differentiation.
Q21: A demographic variable that describes the emotional
Q22: What is the order of the market
Q23: Why is it important for a marketing
Q25: _segments are based on the benefits that
Q26: Consumer behaviorists often categorize buyers by which
Q27: What or who does segmentation start with?
A)
Q28: RFM stands for _.
A) Recency, frequency and
Q29: Mass customization can be:
A) A way to
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