Why is it important for a marketing professional to know how to segment a market?
A) Segmentation takes the unique characteristics and separates them out by product class
B) The total market is large and needs to be divided into smaller markets of people that are alike in some way
C) Separate customer segments make it easier to track product usage across the entire consumer base
D) None of the above
Correct Answer:
Verified
Q18: User segments have an advantage over the
Q19: The psychographic segments are based on activities,
Q20: In marketing, segmentation always precedes differentiation.
Q21: A demographic variable that describes the emotional
Q22: What is the order of the market
Q24: "Dinks" and "Ecoboomers" are examples of:
A) Eclectographic
Q25: _segments are based on the benefits that
Q26: Consumer behaviorists often categorize buyers by which
Q27: What or who does segmentation start with?
A)
Q28: RFM stands for _.
A) Recency, frequency and
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