What is the order of the market segmentation process?
I. Needs and wants of the market place
II. Segmenting the market
III. Matching market capabilities
IV. Selecting target markets from identified segments
V. Projecting wants and needs into potential markets
A) I, V, III, II, Then IV
B) V, III, IV, I, Then II
C) V, I, III, II, Then IV
D) I, III, II, V, Then IV
E) I, II, III, IV, Then V
Correct Answer:
Verified
Q17: The "Usage" segmentation which applies specifically to
Q18: User segments have an advantage over the
Q19: The psychographic segments are based on activities,
Q20: In marketing, segmentation always precedes differentiation.
Q21: A demographic variable that describes the emotional
Q23: Why is it important for a marketing
Q24: "Dinks" and "Ecoboomers" are examples of:
A) Eclectographic
Q25: _segments are based on the benefits that
Q26: Consumer behaviorists often categorize buyers by which
Q27: What or who does segmentation start with?
A)
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