The "Usage" segmentation which applies specifically to the hospitality industry asks: "How do customers use the product/service?"

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The "Usage" segmentation in the hospitality industry focuses on understanding how different customers utilize the services or products offered, such as frequency of visits, purpose of stay (business, leisure, etc.), and preferences during their stay, to tailor marketing strategies and service offerings accordingly.

The "Usage" Segmentation Which Applies Specifically to the Hospitality Industry