Modern technology is leading us further away from the concept of mass customization.
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Q10: Geographic location is probably the original segmentation
Q11: The marketing truism that 20 percent of
Q12: When it comes to the final analysis
Q13: Segments stand alone, with no overlap or
Q14: Designated market areas are defined by specific
Q16: The need to segment in the hospitality
Q17: The "Usage" segmentation which applies specifically to
Q18: User segments have an advantage over the
Q19: The psychographic segments are based on activities,
Q20: In marketing, segmentation always precedes differentiation.
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