The marketing truism that 20 percent of purchases are made by 80 percent of those who use the product or service displays the importance of the heavy, medium and light product/service user.

Question

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This statement reflects the Pareto Principle, or the 80/20 rule, which suggests that a small percentage of customers (20%) often account for a large portion (80%) of a company's sales, highlighting the significance of understanding and catering to heavy users of a product or service.

The Marketing Truism That 20 Percent of Purchases Are Made