When it comes to the final analysis within one product class, it is almost always price alone that determines the segment.
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Q7: Questions that test for segmentation might be:
Q8: Price segmentation is a form of psychographic
Q9: Some of the vacation target markets include
Q10: Geographic location is probably the original segmentation
Q11: The marketing truism that 20 percent of
Q13: Segments stand alone, with no overlap or
Q14: Designated market areas are defined by specific
Q15: Modern technology is leading us further away
Q16: The need to segment in the hospitality
Q17: The "Usage" segmentation which applies specifically to
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