Designated market areas are defined by specific a zip code that correlates and reflects the geographical areas served by television stations located in a central geographic point.
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Verified
Q9: Some of the vacation target markets include
Q10: Geographic location is probably the original segmentation
Q11: The marketing truism that 20 percent of
Q12: When it comes to the final analysis
Q13: Segments stand alone, with no overlap or
Q15: Modern technology is leading us further away
Q16: The need to segment in the hospitality
Q17: The "Usage" segmentation which applies specifically to
Q18: User segments have an advantage over the
Q19: The psychographic segments are based on activities,
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