The need to segment in the hospitality industry has become increasingly critical due to the intense competition that has become even more evident over time.

Question

Quizplus · Accepted Answer

Segmentation allows businesses in the hospitality industry to identify and target specific groups of consumers more effectively, tailoring their services and marketing strategies to meet the unique needs and preferences of different segments, thereby gaining a competitive edge in a crowded market.

The Need to Segment in the Hospitality Industry Has Become