The psychographic segments are based on activities, interests, opinions, self- concepts and life- style behaviors.
Correct Answer:
Verified
Q14: Designated market areas are defined by specific
Q15: Modern technology is leading us further away
Q16: The need to segment in the hospitality
Q17: The "Usage" segmentation which applies specifically to
Q18: User segments have an advantage over the
Q20: In marketing, segmentation always precedes differentiation.
Q21: A demographic variable that describes the emotional
Q22: What is the order of the market
Q23: Why is it important for a marketing
Q24: "Dinks" and "Ecoboomers" are examples of:
A) Eclectographic
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