Questions that test for segmentation might be: "Is it homogenous?", "Can it be identified?", "Can it be measured?", "Can it be reached economically?"

Question

Quizplus · Accepted Answer

These questions are relevant for segmentation as they help determine if a segment is viable by assessing its uniformity, identifiability, measurability, and accessibility in terms of economic marketing efforts.

Questions That Test for Segmentation Might Be: "Is It Homogenous