Modern technology is bringing us close to target markets of many, or mass customization.
Correct Answer:
Verified
Q1: Segmenting based on very broad geographical or
Q2: Marriott's development of "Courtyard by Marriott" for
Q3: The VALS approach, as explained in the
Q4: The firm "Cohorts" is a company that
Q6: Target markets are drawn from segments.
Q7: Questions that test for segmentation might be:
Q8: Price segmentation is a form of psychographic
Q9: Some of the vacation target markets include
Q10: Geographic location is probably the original segmentation
Q11: The marketing truism that 20 percent of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents