Price segmentation is a form of psychographic segmentation, only more visible and more tangible.
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Q3: The VALS approach, as explained in the
Q4: The firm "Cohorts" is a company that
Q5: Modern technology is bringing us close to
Q6: Target markets are drawn from segments.
Q7: Questions that test for segmentation might be:
Q9: Some of the vacation target markets include
Q10: Geographic location is probably the original segmentation
Q11: The marketing truism that 20 percent of
Q12: When it comes to the final analysis
Q13: Segments stand alone, with no overlap or
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