The VALS approach, as explained in the textbook, has proven to be an ineffective tool for categorizing American, Japanese and British consumers into various segments based on psychological characteristics and demographics.

Name: The VALS approach, as explained in the textbook, has proven to be an ineffective tool for categorizing American, Japanese and British consumers into various segments based on psychological characteristics and demographics.
Brand: Quizplus
Rating: 4.8 (56 reviews)

Question

Quizplus · Accepted Answer

The Answer is False

The VALS Approach, as Explained in the Textbook, Has Proven