The purpose of differentiation is to:
A) Have the customer react more positively toward our product over the competition
B) Create real or perceived differences between products and services offered
C) Match the marketing plan to the unique behaviors of customer groups in the marketplace
D) Both A & B
E) All of the above
Correct Answer:
Verified
Q29: Mass customization can be:
A) A way to
Q30: When the U.S. federal government defines large
Q31: _segmentation is a broad umbrella that covers
Q32: The three strategies for selecting target markets
Q33: A(n)_ market strategy is when a firm
Q35: Of the following, which is/are the product
Q36: The three segmentation variables discussed in the
Q37: What does MSA stand for?
A) Metropolitan Survey
Q38: Psychographic segments are based on:
A) Interests
B) Activities
C)
Q39: What is demand analysis synonymous with?
A) Segmenting
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